Chelsea restaurant Mucci’s is relaunching its entire dining concept this spring with the introduction of ‘10/20’ – a new format where every starter is priced at £10 and every main at £20.
It’s no April Fool, from the beginning of Aprilc, the King’s Road restaurant has created one of London’s first restaurant concepts built entirely around set pricing by course.
The new format offers premium Italian dishes at clear, accessible prices, removing the guesswork from the restaurant bill .
Mucci’s owner Giuseppe Mucci, a well-known face on King’s Road and a familiar host to the restaurant’s many regulars, developed the concept after listening to guests who wanted great food without the uncertainty of an ever-growing restaurant bill.
Known for personally greeting diners and creating the lively atmosphere Mucci’s has become known for, Giuseppe has reimagined the restaurant around a model that puts hospitality and simplicity first.
Guests can now build their meal across a menu entirely structured around the new pricing format. The menu brings together many of Mucci’s most popular dishes alongside Italian classics, with highlights including Maldon Rock Oysters, tuna tartare, classic carbonara, sea bream, tuna steak and Mucci’s signature pizzas such as the ‘Devil Wears Prada’ (with spicy salami, Nduja, fresh chillies) and Buffalo pizza, all prepared using carefully sourced Italian ingredients.
Rather than launching a limited promotion or set menu, Mucci’s has rebuilt its entire restaurant around the 10/20 model.
Following the launch of the new concept, Mucci’s will also unveil the expansion of its King’s Road terrace in April, increasing outdoor seating to around 50 covers for the summer season. Heavily decorated with fresh flowers, the area captures the atmosphere of an Italian summer in the heart of Chelsea making it the perfect spot for spritzes, pizza and pasta in the sunshine.
Mucci’s
442 King’s Rd, London SW10 0LQ