Fuller, Smith & Turner unveils the brewer’s biggest beer launch in a generation
Unlike London Pride, this 4.1% craft beer, which comes in 30 litre kegs, is not filtered or pasteurised, but instead is centrifuged. The result is a light, tasty beer, served at a cool 4-6 degrees.
We are told London Pride Unfiltered is designed to appeal to today’s younger drinker. Fuller’s Beer Company managing director, Simon Dodd explained they wanted to Ã¢â‚¬Å“bring London Pride to a more contemporary environment. By dry hopping at the end, we have created a beer that is true to the character of any Fuller’s beerÃ¢â‚¬Â.
With craft beers now accounting for 4 of the top 10 beer brands and the rate sale up 16%, the beer successfully challenges the traditional cold lager on a hot summers day.
The craft ale initially has a nutty taste to it, which changes as you make your way through the glass. Caramel, biscuit notes soak the taste buds, creating a harmonious balance between sweet and bitterness.
Georgina Young, Fuller’s head brewer, said Ã¢â‚¬Å“Like London Pride, it still tastes great when you are on your third pint. It’s creating this balance that takes real skillÃ¢â‚¬Â.
Despite this, the real issue with this new product is its current short shelf life of only 12 weeks. However, John Keeling, the Godfather of craft beer, endeavours to conquer this set back to ensure they’re not leaving the pubs disappointed for too long.
The beer is on general sale as a keg draught product, and will be available in Fuller’s pubs as well as other bars/pubs