Lidl brings Isle of Mull to London in first-of-its-kind immersive installation
Shining a light on one of Britain’s most interesting Ã¢â‚¬â€œ and often underrated – produce, the unique experience will give the public the opportunity to explore the sights, aromas, qualities and flavours of the Isle of Mull and the Scottish mussel.
Lidl is set to pay homage to the Scottish mussel in an interactive culinary playground that recreates a taste of Scotland’s Isle of Mull in Brick Lane this September.
Inspired by the peak of the mussel season, which runs September to March when British mussels are at their best,’Mussel Beach’ will recreate the stunning scenery of the Isle of Mull, where Lidl UK sources its mussels. Bringing the Isle’s Loch Spelve to the heart of London, experimental chefs from Blanch & Shock will be creating recipes using the mussels, which have been sourced straight from the Loch’s’A Grade’ waters, for guests to experience the diversity of the produce.
Situated just off Brick Lane, Mussel Beach is free and open to the public to explore from Thursday 15th to Sunday 18th September. On arrival at Mussel Beach, guests will be given the opportunity to gaze at the beautiful Isle of Mull’s starry night, recreated using Kinect technology*, whilst suspended on swings made from the very ropes used to catch mussels Ã¢â‚¬â€œ before walking across a jetty to pause for reflection in Lidl’s very own lake, which incorporates water sourced directly from the Loch itself.
With one serving of the mollusc providing a third of our daily iron requirements, this seafood superfood is an often underrated ingredient in British homes. In the past year however, Lidl has seen a 40% increase in sales of its Scottish mussels, as consumer tastes increasingly turn to sustainable seafood options.
Lidl’s interactive experience pays tribute to this affordable yet luxurious shellfish, which the supermarket sources straight from the Scottish Isles. The rope-grown mussels are Marine Stewardship Council (MSC) certified, meaning that the molluscs are sustainably sourced. In fact, Lidl UK was recently named the MSC’s Mid-Sized Retailer of the Year, further reinforcing the supermarket’s sustainability credentials.
Not forgetting the tasting experience, cutting-edge culinary masters Blanch & Shock will be creating five unique recipes, including a dish that recreates the landscape of the Isle of Mull, using toasted oats, parsley, lemon and garlic, all within the shell of the mussel. All of the quality ingredients used to develop the delicious recipes at Mussel Beach is readily available from Lidl stores nationwide.
To book, guests just need to sign up via YPlan https://yplanapp.com/london/lidluk-mussel-beach
When: Thursday 15th Ã¢â‚¬â€œ Sunday 18th September
Opening hours: Thursday 15th, 5-9pm; Friday 16th, Saturday 17th, 11am Ã¢â‚¬â€œ 10pm and Sunday 18th, 11am Ã¢â‚¬â€œ 5pm
Where: The Old Truman Brewery, 8 Dray Walk, Brick Lane, London, E1 6QL