Nature’s Choice launches nationwide fresh produce boxes following lockdown success

mcith_veg.pngThe team behind the UK’s fresh produce which typically appears on diners’ plates at all three of London’s three-star Michelin restaurants (The Lecture Room & Library at sketch in Mayfair, Alain Ducasse at The Dorchester and Gordon Ramsay in Chelsea) has launched a brand-new delivery box service.

Nature’s Choice are on a mission to make restaurant-quality fruit and vegetables available to home cooks for the first time.

The family-run business, which is based at Vauxhall’s New Covent Garden Market, supplies some of the country’s most notable events from Ascot and Wimbledon Tennis to The Olympics.Back in March during the UK’s lockdown, Nature’s Choice – which typically only supplies the hospitality industry – was fast to innovate and update their business model, launching fruit and veg boxes available to Londoners.

Following the positive response, they had from customers, the company has newly expanded the service, meaning food lovers can now get their hands on fruit and veg from the same source as top chefs.

Each box has a seasonal element and there are five different options to choose from, all available to order online at

The Seasonal Summer Box, £42: Filled with the very best British seasonal fruits and veg, the Seasonal Summer Box features favourites such as Jersey Royal potatoes, sweetcorn husks, strawberries and blueberries, as well as Royal Jewel tomatoes and sustainably sourced avocados.

The Salad Box, £29: Everything needed to create fresh summer salads packed full of flavour, the Salad Box includes 23 different fruits and veg, including exclusive Eric Wall Sussex-grown tomatoes, fennel, beetroot and micro pea shoots.

The Vegetable Box, £29: Add variation to your five-a-day with the Vegetable Box, it includes healthy greens like cavolo nero, pak choi and spring greens, as well as padron peppers and sweet potatoes to add a little colour to the plate. 

Medium Fruit & Veg Box, £38: All the classics in one box, the Medium Fruit & Veg Box features colourful peppers, baking potatoes, carrots, Tenderstem broccoli and British berries – perfect for feeding a family throughout the week.

Small Fruit & Veg Box, £25: Smaller households can get their fruit and veg fix with the Small Box. Picked fresh to order, expect a mix of salad essentials, roast dinner necessities and sweet fruits to last the week.

Having been based at London’s New Covent Garden Market since 1997, Nature’s Choice is unique in the way it works closely with growers and farmers to deliver consistent innovation and is dedicated to sourcing only the finest and most sustainably grown produce.

The fruit and veg boxes are available from the Nature’s Choice web shop: 

All deliveries are made Tuesday – Friday.

All boxes are available to London, Greater London and Surrey postcodes.