FIX the pistachio and knafeh chocolate that took Dubai (and social media) by storm has finally crossed borders.

FIX, the home-grown brand behind ‘The Original Dubai Chocolate,’ was co-founded by Sarah Hamouda and Yezen Alani in 2021.

It first went viral for their signature ‘Can’t Get Knafeh of It’ bar – gaining global attention on social media and building a community of chocolate lovers as far as the UK, Mexico, Japan, Thailand and beyond.

This November it’s a milestone moment for the home-grown brand behind ‘The Original Dubai Chocolate’ as it expands outside of the UAE for the very first time.

Till 23 November, the department store Harrods is hosting the pop-up FIX with all of its bold colours, cheeky branding and out-of-the-box creations that made it into a cult favourite.

The first pop-up outside of the UAE can be located in the Chocolate Hall, selling the viral Can’t Get Knafeh Of It pistachio bar, alongside five additional flavours. 

Harrods, Chocolate Hall, 87-135 Brompton Rd, London SW1X 7XL