Label 5’ Limited-Edition colourful ‘City Lights’ Edition is unique with a limited- edition design of its Classic Black blend to celebrate its cosmopolitan spirit.
Named ‘Label 5 City Lights Edition’, this new-look pack was created using Artificial Intelligenceto take random snapshots of a colourful, computer-generated cityscape at night.
As a result, each bottle has its own unique label featuring a section of this vibrant design – randomly selected by an algorithm to ensure that no two bottles are the same.
Label 5 is crafted in Scotland and lives and breathes city life. This new campaign takes inspiration from the brand’s recent partnerships with the global graffiti community, including its sponsorship of this year’s Yardworks urban art and graffiti festival at SWG3 in Glasgow.
Label 5 City Lights is available exclusively in Morrisons stores throughout the UK. Customers who purchase a bottle will be invited to find their label design amongst the Label 5 skyline via https://www.label5-findyourlabel.com/
Label 5 City Light Edition is bottled in 1 litre at 40% ABV, retailing at £22.50 and is available in Morrison stores nationwide.
Smooth and well-rounded with subtle smoke influences, Speyside malts provide the backbone to this blend’s delicate fruity character.