This summer, The Bloomsbury Club Bar is bringing a taste of Milan to central London with the launch of its new Aperitivo Hour.

Available from 5pm to 9pm, Tuesday to Thursday, guests can enjoy expertly crafted cocktails, generous Italian sharing plates and live music on the hotel’s secluded terrace.

Signature cocktails and classic spritzes start from £13, while the £18 Aperitivo Experience pairs a cocktail with a platter of Italian charcuterie, gherkins, focaccia and pan con tomate – the perfect way to unwind after work or ease into an evening out.

Leading the bar is Antonio Paperiello, who was recently named a World Aperitivo Ambassador at the Aperitivo Festival 2026 in Milan. Antonio brings that authentic Milanese spirit to The Bloomsbury Club Bar, creating an experience centred on great drinks, good food and slowing down to savour the moment.

The cocktail menu showcases three signature creations. Prima Sera (“early evening”) combines Rinomato Bitter Scuro, Mancino Vermouth Amaranto, Akashi Tai Umeshu, an Italian amaro blend and pink grapefruit soda. The timeless Garibaldi pairs Campari with freshly squeezed orange juice, while Sottosole (“under the sun”) blends Tanqueray Gin, Mancino Vermouth Amaranto, lavender bitters, Campari and lemon foam.

Alongside the cocktails is a curated selection of Italian spritzes, including the classic Aperol, Campari and Hugo, as well as Beesou and Pomelle Spritzes. Each is priced at £13, offering a refreshing accompaniment to long summer evenings.

Live music adds another layer to the aperitivo experience, making The Bloomsbury Club an ideal destination for after-work drinks, summer date nights or relaxed evenings with friends.

Hidden beneath The Bloomsbury Hotel, the terrace is draped in trailing greenery and weaving branches, the outdoor space features plush banquettes, softly glowing lanterns, candlelight and hundreds of twinkling fairy lights, creating an enchanting garden atmosphere after dark.

Reservations are recommended. Guests can book via thebloomsburyclub.com or simply drop in between 5pm and 9pm, Tuesday to Thursday.

The Bloomsbury Club Bar
16–22 Great Russell Street
Bloomsbury, London WC1B 3NN

thebloomsburyclub.com

Instagram: @thebloomsburyclub