On September 13th you can try a taste of over 35 fantastic food and drink places for FREE

mcith_rev.jpgFitzrovia is the slightly disreputable cousin of Soho, now that Soho is so sanitised and, dare we say, a bit boring. The streets still feel genuinely boho, the flats and houses still lived in by real people and not the uber -rich.

The food on offer is just as good, if not better for being more laid back, and varied.

Facilitated by The Fitzrovia Partnership, F’EAT is a one-off day promotion where foodies can eat and drink their way around Fitzrovia where each spot is just five minutes from the next and try some free samples of what’s on offer.


From’Breakfast’ at Caravan to’Afternoon Treats’ at Konditor & Cook to ‘Pre Dinner Drinks’ at ROKA to’Dinner’ at Pied à Terre.

For example, try the superb Japanese food at ROKA like the robata chicken and the Spanish tapas at Barrica Tapas Bar, they’re offering a taste of their squid ink rice but stay for some superb jamon and excellent wines.


Kua’aina is Hawaiian and their Coconut King Prawns with Sweet Chilli Sauce  are just divine, while their burgers sensibly sized with the emphasis on quality flavours and a balanced bite. You must try their Hawaiian craft beers too, but be careful some will knock you over like a big surf wave.


It’s not all savoury. At Konditor & Cook you can try bites of their incredible confectionery creations. Whether you want to treat yourself or treat a loved one, the cakes here are just eye-wateringly brilliant and there’s something for everyone.


Want to sample just how louche the area was?  Then head down for a cocktail at Rev J.W.Simpson Once a basement flat for the eponymous Rev, and at times a place of decidedly ill-repute, it’s been cleverly’restored’ to its former less than glory, with layers of wallpaper still visible.

Seated service makes it very relaxing and fun.


Pied a Terre is a legend, one of the longest holders of a Michelin star in London. Just to walk in to the 18th Century building is to soak up years and years of impeccable taste and fine dining skills.

On September 13th, you can get a free sample of what’s on offer to the lucky people who get to eat a full meal. One bite and you’ll be saving up for a proper visit, that’s for sure.


F’EAT, which is a precursor to London Design Festival taking part in Fitzrovia from 15 – 23 September, it’s a celebration of the fantastic quality and breadth of food destinations throughout the area and is a great opportunity to sample different foods from all the restaurants Fitzrovia has to offer all in one day.

A selection of promotional offers throughout F’EAT include 50% off selected meals for two people at Kua’Aina, 20% off cocktails from Bourne & Hollingsworth, diners at Señor Ceviche will get 20% off the total bill or a special £65 Chef’s Clean Lean Menu OR Seasonal menu at Pied à Terre. meanwhile Konditor & Cook will be selling 4 brownies for £10, and Caravan will be giving away unlimited coffee for £1.

mcith_tapas.jpgBroken down into segments, the trail includes breakfast, 11s, lunch, afternoon treats, pre-dinner drinks and dinner.


F’EAT Trail Times:

Breakfast: 8am – 10.30am

11’s: 10.45am – 11.30am

Lunch: 12pm – 2pm

Pre-dinner drinks: 5pm – 7pm

Dinner: 6.30pm – 8pm

Participating venues include:

Pied à Terre, ROKA, Salt Yard, Senor Ceviche, Gigs Fish & Chips, Konditor & Cook, Al Dente, Barrica Tapas Bar, Bobo Social, Bourne & Hollingsworth, Caravan, Charlotte Street Hotel, Clutch Café, Coco di Mama, Conchiglia, Crosstown Doughnuts, Detox Kitchen, DF Mexico, Franco Manca, Hotel Chocolat, Jerusalem Bar & Kitchen, Kaffeine, Koox, Kua’aina, Lantana, Little Nan’s, Mac & Wild, Mortimer House Kitchen, Pilau, Pomme de Pain, Rev JW Simpson, Scandinavian Kitchen, Seventeen O Seven, T2 Tea, The Gentlemen Baristas, The Grafton Arms, and Yo! Sushi