Bob Bob Ricard, or BBR, restaurant and members bar in Soho, London, has introduced a new pricing policy to its new Reserve wine list. This will see customers able to purchase rare and exclusive wines for a fraction of the typical cost found in most fine dining establishments.The new list, featuring bottles such as a 1995 L’Eglise Clinet and the 1985 Haut Brion – guarantees that a surcharge of no higher than £50 will be applied to any wine on the Reserve list. Their view is that a £50 surcharge per bottle is sufficient to cover the cost of selecting, sourcing, storing and serving big wines beautifully. As a result of this change, fine wines on the BBR list are likely to be priced somewhat below typical London restaurant prices. We understand that many are even below the normal retail price.

Whilst this development might be of interest to a refined group of people, those who are in the habit of choosing fine wines with their meals will find that their bill at the end of the meal is somewhat lighter than it might otherwise have been. The change may also encourage some of us who might normally go for more modestly priced wines to trade up to bigger wines without feeling the pinch too much.

BBR seats 140 and features on its menu traditional British comfort food with a twist and all of their food is sourced from quality British suppliers. Take a look at their web site using the link below, you can see what they have on offer in both the food and wine menus.

Bob Bob Ricard, 1 Upper James Street, Soho, London , W1F 9DF Telephone: 020 3145 1000